Now a day, competitions is increasing in a market. Everyone wants to engage more and more customers in order to earn profits. With digitisation everything is moving to internet even it is businesses. Saviour of all is SEO, as it increases your visibility up to maximum extends and attracts many visitors to your site.
We are enthusiastic and highly trained SEO professionals who have complete and detailed insight of managing the right traffic to your website in order to convert it into leads.
Before doing a deep dive into our services let’s have a look into
What is SEO?
Why we need SEO?
What are the methodology of search engine optimization?
How it benefits your business? Why it is important for page ranking?
SEO is a technical term used for the process of informing search engines like Google, Bing, Yahoo and many more that your site is now a member of the online community.
Now a days, business is moving towards the approach of internet marketing. Business marketing strategy has taken a new approach for popularizing and enhancing business. Search engine optimization is a soul of every online business. It can take you to seven cloud and can even bring you to the ground, if not applied wisely. Thus, it is very important to use and apply it appropriately.
Let’s learn why page ranking matters. When someone searches on the internet, it is a maximum probability that the person chooses from the from the first page because according to him, the search engine gives most reliable results.
There is a directly proportional relationship between traffic and ranking of your website. Both are related to each other.
Now, the question is how to rank higher?
The solution of these questions is website optimization.
Factors on which ranking of search engine depends
Now, SEO is not that techniques which you uses previously, day by day logic and algorithms of search engine are getting smarter. The ranking of a specific page in a search engine results depends on different factors. There are umpteen of these factors.
Some of them are listed below for your reference:
When we talk about backlinks then volume does not matter. There are only two factors that matters one is relevancy and another one is the authority of domain that links to your web page. Always avoid low quality backlinks, they can harm your site. Inappropriate or low quality backlinks may bring traffic, but that traffic can never be fruitful for your business.
A great keyword analysis can do miracles for your website. When you are looking keyword for your web page always keep in mind that the most crucial factor on which keywords depends is user intent and relevancy of your business. If you fail to do so, the journey becomes bumpier and within time being you are losing your time and money.
Thus, always hire a great keyword analyst or web analyst company for your website. At Virtual Trigger, our professionals ensures that the keywords that we choose directly goes with your website so that whatever traffic you gets, it will add value to your website.
Several factors like domain age, inbound and outbound links, registration length, content freshness factor help search engines to decide the authority of a domain. If your search engine optimization company succeeded in increasing your Domain Authority (DA), then you are on right track. Low quality links and thin content harm your DA. It is of equal importance as it decides how your page rank higher.
Quality of content is a more crucial factor for Google deciding your ranking in SERPs. Unique content always gives you remark in the search engine results. The search engine shows you result based on the keywords that you search. If you have copied content, it gives bad ranking to your website. Google love well researched and in depth content.
Always avoid keyword stuffing in your content. Now, keyword stuffing comes in the category of black hat technique. The worst case of using this technique is ban of your site.
Search engines decide user experience based upon Bounce rate and Dwell time of your website. If you want to rank higher, you should focus on improving your user experience.
Internal links hold a crucial place in search engine. Well structured internal linking make your site crawlable for search engine bots. That help in the decreasing bounce rate of your website.
Well optimized Title tag, meta tag, meta description, images, ALT tag, Heading tags, Keyword frequency, LSI keywords is the key to rank higher in search engines.
Off Page SEO:
Off-page is essential for a successful website. off-page optimization process is consist of several activities to popularise your website on Internet including link building.
The responsive site design and a good structure of your site can boost user experience and positively influence your ranking in Google search results pages.
Social Signals & User Behavior:
Bing officially accept that they give a high priority in SERPs to the site that have large social influence. A positive feedback from the audience and good social signal can influence your ranking in search engines.
Coding and Security:
There are many other factors on which ranking depends, these are loading speed, server location, content type, sitemap, URL structure, domain history, keyword in the H1 tag, content length, keyword density, image and video optimization, outbound link quality, grammar, number of outbound and internal links, Broken links on your site, reading level of your content, pagerank and page category, Priority of page in sitemap, page age, Site architecture, backlink anchor text, natural link profile, Microformats, Organic Click Through rate (CTR), use of Google analytics and Webmaster tools. We always recommend you to avoid over optimization. As over optimization can lead to a permanent ban on your website in Google search results.
Do you want more organic traffic?
Schedule a free strategy session with our SEO experts. We help you to drive more web traffic and leads.
Let’s understand how the search engine delivers result
When anyone does query in the search engine, it breaks the query in keywords. It starts matching these keywords in its database and delivers you result based on above listed factors. There are few steps that take place
First of all, when you create any webpage then search engine bots crawl your site. It marks all the web pages on your website. Search engine stores that result into their database with your site link and search engine frequently update their database. Watch this video from Google to understand the Google search algorithm.
As, the search engine is not a human being. It gives results based on the structure, ranking, user experience, back links, site design, off page SEO and many more. Everything must be appropriate and use perfectly in its place. Anything higher or lower can affect ranking adversely.
Here are some actions we take while optimizing your website:
At Virtual Trigger, our talented professionals understand search engine algorithms and knows the value of your business to you. We always use techniques that is up to date so that our client business touches sky. We know the importance of your trust on us. We value you and your business as it is ours.
Search engines have some guidelines and regulations which everyone must adhere. We always recommend white hat techniques. This approach is slow but steady and it gives long lasting impact.
We always adhere to the strict guidelines of search engines. We promise you while delivering that we can not do miracles in one day by breaking any laws. We deliver the best to you, so that it gives you best fruits later on. We are always passionate about what we do, and we always ensure that it will give you maximum results. We are not among those who charges lots of money for showing you on day happiness.
Our professionals ensures that the keywords that we choose directly goes with your website so that whatever traffic you gets, it will add value to it. We are always passionate about what we do, and we always ensure that it will give you maximum results. We have special types of strategies defined by which we do our analysis first , we understands your business motive and then we use keywords that exactly go with your content.
Let's have a quick walk through our optimization Process
Basically, what is your rank is defined by on-page and how high you rank is determined by off-page optimization.
- Manual submission into search engines.
- Listing in major local directories.
- Manual submission into major directories
- Podcasting and RSS feed submission.
- Link building through social bookmarking and commenting.
- Discussion on social media groups and communities to generate social signals.
- Article submission, content creation of high authority blogs.
- Build quality backlinks from high authority relevant sites.
- Social media account creations and optimize these accounts.
- Business Account Creation
Onpage Optimization Process
- We interact with you so that we can understand your business requirements.Complete website analysis.
- Keyword research and prioritize keywords.
- Analysis the onpage and recommend changes in the site structure, URL structure and meta tags.
- Competitor research
- Website content study and recommend changes.
- Landing page identification and recommendations.
- Set up Google analytics and webmaster tools
- Goal setup in analytics
- Microformat implementation if required.
- Relevant call to action implementation
Right things may give slow results, but that results are always better and no worse name assigns to you. Wrong ways can give happiness, but that happiness brings bitterness along with it.
As a SEO service agency based out of Delhi, India, we help you in building your brand name. We help you in standing out from your core competitors so that you shine out. Our professionals are highly enthusiastic and does their work perfectly, which gives immense benefit to your business. For us, your growth is ours.
You can call us on or can even visit our office in Faridabad, India. We love to serve you. You can even drop your website details along with your email id on our contact page. We will revert with complete site analysis of your website. We believe in making our clients satisfied that's why we have long lasting relationships with our clients.